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Argos Tankstations increases network and brand awareness with national campaign

3/12/2019 Press 3/12/2019 Press
Press release
Argos Tankstations - the petrol station brand of the integrated fuel supplier VARO Energy – has started the national marketing campaign "Argos - Tanken op z'n Hollands". VARO launches the campaign in collaboration with resellers GP Groot and Van Kessel, who together run 27 of the Argos-locations. Jasper Boogert, Retail Manager at VARO Energy: "The approach of our 100th filling station and the 35th anniversary of the brand is excellent timing to position Argos stronger and to claim our place in the Dutch market more firmly".

A thorough brand awareness survey forms the basis of the new campaign, ensuring that the Argos-brand is truly close to its customers. "We position Argos as a personal and accessible brand for every Dutchman", Boogert continues. "Within that position, good fuel price and safety are important pillars. Since 11 March the new campaign can be seen at all Argos petrol stations.


To reinforce the launch, an online contest will run in The Netherlands from 11 to 24 March, during which €250 fuel credit will be given away daily for two weeks at one of the nearly 100 petrol stations. There will also be 1 first prize, in which the winner will receive 1 year of free fuel. Participants need to be 18 or older and can enter the contest via
In the first half of 2019 the 100th Argos filling station will be a fact. This number is the result of converting purchased stations to the Argos brand. This network expansion is fully in line with VARO Energy's sustainable growth strategy within the Dutch retail market.

About VARO Energy

VARO is an integrated fuel supplier that produces and supplies fuels for cars, trucks, ships, planes and homes. VARO is active throughout the fuel production chain: refining, storage, blending, distribution, sale and marketing of assets and activities in strong markets in Northwest Europe. The company has a strong asset base of two refineries (one of which is 45% owned by VARO), a bitumen plant, 144 distribution points (both owned and leased), 12 bunker stations and 232 sales points (service stations and supply points) in Switzerland, Germany, Benelux and France. For more information about VARO, please visit

About GP Groot brandstoffen en oliehandel

GP Groot brandstoffen en oliehandel is a wholesaler in fuels and lubricants, operates service stations and supplies fuel card services. The company is mainly focused on the area north of the Dutch A12 highway. GP Groot brandstoffen en oliehandel is with GP Groot inzameling en recycling  and GP Groot infra en engineering part of GP Groot group. Since its foundation in 1917, this family business has grown into a company with more than 850 employees. The activities within the GP Groot group may seem very diverse, but have one common goal: working together on a circular, energy neutral and climate-proof future.

About Van Kessel Olie

Van Kessel Olie is an independent sales and trading company in fuels, lubricants and retail stations. With 91 employees, a fleet of 24 tank trucks and 30 service stations, this family business has grown into a leading player in the downstream oil market in South and West Netherlands. From it’s head office in Milheeze (near Helmond) Van Kessel Olie delivers an extensive range of quality products and services to customers in, (inter-)national transport, construction, agriculture, general industries, automotive workshops and retail stations.

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